MARKETING & LOYALTY

Did you know your biggest hidden treasure is your own customer database? Chances are you have no idea, but this is where most of your untapped revenue sits. You don't need to chase new customers – you need to bring existing ones back more often and increase their order value. Marketing & Loyalty puts the weapon right in your hands: it shows who ordered what and when they last visited, and brings them back with loyalty points and coupons, while AI tells you what to send to whom. It segments, targets and launches campaigns for you – we almost pull the trigger for you too. Don't let your customer data collect dust – use it wisely before your competition does the same with your own customers.

Guest showing the OneMin digital loyalty card and points balance on her phone

All features of Marketing & Loyalty

Guest database, campaigns, loyalty points and coupons – grouped by topic, in one place.

All features of Marketing & Loyalty

AI – artificial intelligence

  • AI guest segmentation

    AI groups your guests automatically based on their ordering habits.

  • AI campaign suggestions and copywriting

    It tells you what to send to whom and writes the message for you.

  • Best send time

    Messages go out when each guest is most likely to order.

Guest database and segmentation

  • Automatic guest list

    Every ordering guest is added automatically: from POS, kiosk, website and app.

  • Order history

    See who ordered what, when and for how much.

  • Smart segments

    Regulars, big spenders, new guests and lapsed guests in separate groups.

  • Find inactive guests

    One click shows who hasn't ordered in 30, 60 or 90 days.

Campaigns: email, SMS, Facebook

  • Email campaigns

    Newsletters, weekly offers or promotions to a chosen guest group.

  • SMS messages

    Fast, instantly read messages for flash deals and reminders.

  • Facebook and Instagram targeting

    Advertise on social media based on your own guest list.

  • Unsubscribe handling

    Guests can unsubscribe in one click and the system respects it automatically.

Loyalty points

  • Points on every order

    Guests earn points automatically after every purchase.

  • Digital loyalty card

    Points are visible on the phone – no plastic card needed.

  • Redeem points for discounts

    Points can be deducted from the next order.

  • Sign-up bonus

    Gift points on registration to trigger the first order.

  • Refer a friend

    Guests invite friends and both earn points.

  • Happy hour multiplier

    Extra points in quiet hours keep orders coming in downtime.

Automated messages

  • Points expiry reminder

    Automatic notice 7 days and 1 day before points expire.

  • Redemption reminder

    Guests who collect but never redeem get a friendly nudge.

  • Monthly balance summary

    Each month guests receive their balance and next expiry date.

  • Win-back message

    The system reaches out to guests you haven't seen in a while.

Coupons and reviews

  • Coupon codes

    Percentage or fixed discounts, optionally with a minimum basket.

  • Satisfaction survey

    Short survey after the order, separate for dine-in and delivery.

  • Google review collection

    Happy guests are sent to Google, optionally rewarded with points.

  • Instant alert on bad reviews

    Complaints are flagged right away so you can respond in time.

  • Campaign results

    See how many orders and how much revenue each campaign brought.

WHO AND HOW THEY CAN USE THE MODULE?

Restaurant owners
As an owner, you're sitting on a goldmine – you just don't know it yet. Your guest data shows exactly who spends how much, how often they return and what they love to order. Tap into this hidden power: boost order values, bring back past guests, target your best ones – and watch your revenue grow.
Required: the OneMin base system
Restaurant owners
Marketing managers
Your job has never been this easy. Our all-in-one marketing tool is designed to support your work from planning to execution, then verify the results for you. No more guesswork – you see what works, what doesn't, and exactly where to fine-tune your campaigns.
Required: Access to marketing dashboard
Marketing managers
Data analysts
No more juggling spreadsheets. All data arrives in real time, fully parameterized and filterable – just ask, and the system answers. Trends, seasonality, customer habits: everything on a single dashboard, clean and ready to use. No need to hunt down anything, just make decisions.
Required: Access to reports
Data analysts

THIS MODULE IS FOR YOU IF ...

Real-time visibility

See in real time where orders come from, what sells and where you stand on any given day.

Customer experience improvement

Your guests get a personalized experience that keeps bringing them back to you every time.

Fast implementation and integration

You go live in days. The system seamlessly fits into your existing workflow and processes.

Reduced call and support workload

Your guests serve themselves online, meaning fewer phone calls and less administration.

Efficient courier management

Orders come through your own channel so you keep the full revenue, commission-free.

Smart order distribution

Your guests can pay by credit card or meal vouchers online, simply and securely every time.

INTERESTED IN THE SYSTEM?

REQUEST A CALLBACK!

Every minute you hesitate, you lose money. Request a callback now and we will help you get started fast.

Request a callback

BEYOND THE KITCHEN

The OneMin restaurant blog

#blog #raktárkezelés #AI

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