Phone orders
Phone orders fell from 60% to 20% of all orders – guests moved to the own website and app, and the lines freed up.
CASE STUDY · KIRÁLY EXPRESSZ · KECSKEMÉT
NOT A RESTAURANT. A PIZZA FACTORY.
1,000–1,200 addresses a day, 20–25 couriers, one system behind it.
Király Expressz in Kecskemét was one of Hungary’s largest delivery pizzerias. Here is how OneMin ran the whole operation, from the kitchen to the couriers.
1,000–1,200 addresses a day at peak20–25 couriers at onceEvery order in one place
THE STORY
A LEGEND FROM KECSKEMÉT.
For years Király Expressz was one of the best-known names in Kecskemét: delivery only, with its own red car fleet and 20–25 couriers. They sent out thousands of pizzas a day – not just many, but at consistent quality, on time and at very competitive prices.
By the end it was no longer a traditional restaurant but a factory. Everyone – in the kitchen, at the dispatch desk and on the road – did what the software told them. OneMin directed every step, so even at peak they delivered smoothly to 1,000–1,200 addresses a day.
In 2022 the owner moved into another business and the restaurant closed – its volume was taken over by several local restaurants. Their story is still a model for every delivery business: this is how you run big and stay in control.
THE RESULTS – REAL NUMBERS
WHAT CHANGED WITH OWN WEBSITE, APP AND LOYALTY?
These are not marketing figures – this is what happened at Király Expressz after the own channels launched.
Platform commission
Commission paid to delivery platforms was cut in half: what used to cost X became ½X.
Addresses a day at peak
With all that volume, deliveries still ran smoothly – the software directed every step.
Couriers at once
The whole courier fleet on one screen, in real time.
CHALLENGES AND SOLUTIONS
HOW DO YOU RUN A PIZZA FACTORY?
01
Kitchen and orders
At peak, orders pour in – the kitchen needs an exact sequence.
Order flood
At peak orders keep arriving; on paper it is impossible to follow.
Kitchen display
Every order instantly on the kitchen screen, in sequence and timed – the kitchen display directs the process.
Many channels, many devices
Phone, website, app, Foodora – each alerts somewhere else.
Restaurant system
Every channel lands in one place, Foodora included – no separate tablets, no retyping.
02
Dispatch and delivery
Speed starts at the phone and ends with the courier.
Slow phone orders
Name and address have to be asked for on every call.
Dispatch desk
The system recognises the caller’s number and brings up previous addresses and orders – taking an order takes seconds.
25 couriers, a thousand addresses
Coordinating that many couriers by memory or paper is impossible.
Courier tracking
Courier tracking: who is where, which order is with whom, when it arrives – 20–25 couriers at once on one screen.
03
Guests and revenue
Most important: the platform should not profit from your own guests.
High commissions
At this volume, platform commissions take millions.
Own website and app
Own website and app where guests order commission-free and guest data stays with the restaurant.
Returning guests
Regulars must be kept, not bought again.
Loyalty system
Own loyalty program and in-app discounts that steer orders to the own channel.
THE SOLUTION
WHAT RAN KIRÁLY EXPRESSZ
Five pillars, one connected system – OneMin ran practically everything.
KITCHEN DISPLAY
The kitchen’s conductor.
Every order in sequence and timed on screen – the kitchen always knew what to make next.
DetailsDISPATCH DESK
Caller recognition.
Caller recognition and every order in one place – dispatchers worked fast and error-free.
DetailsCOURIER TRACKING
25 couriers, one screen.
Real-time tracking of couriers and orders, so hundreds – at peak 1,000–1,200 – addresses a day ran smoothly.
DetailsOWN APP AND WEBSITE
Own base instead of commission.
Branded website and app where no commission is paid after the order.
DetailsLOYALTY
Guests come back.
Discounts and loyalty on the own channel, so regulars order where it is best for the restaurant.
Details
THE KEY LESSON
OWN BASE. OWN APP. OWN GUESTS.
Király Expressz stressed this most: at this volume you cannot rely on platforms. You need your own website, app and loyalty system so the revenue stays with the restaurant.
No commission
Orders placed in your own app and website carry no commission.
Own guest data
You know who orders what and how often – and can reach them again.
In-app discount
Even a 10% app discount is enough to make guests choose your own channel.
All in one place
Foodora and own orders land in the same place, in the same queue.
WATCH THE REPORT
Our report on how Király Expressz worked – a pizza factory from the inside (in Hungarian).
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